连锁店所有人往往比较繁忙，也很有决心。这些具有创业精神的企业家首先要证明他们是成功的传统美容店的店主，然后才能展开翅膀展翅翱翔。

If you currently own one salon and are thinking of expanding to two, you are thinking chain. And, like an expectant mother of twins or triplets, you need to be prepared.

如果你现在拥有一家美容店，正考虑扩张为两家，你的行为就属于连锁。此外，就像生双胞胎甚至三胞胎的母亲一样，你也需要做好充分准备。

A business plan is a good place to start and will provide you with an excellent compass to guide any business venture to success.

制定商业计划是良好的开端，为你提供指导企业迈向成功的良好指南。

According to Bryan Noland, co-owner (his partners are Allen Dear and Terry Clifford) and general manager of metropolitan Dallas-based chain Desert Tan, Inc., the key to his company's success lies in its business plan.

根据总部位于达拉斯都市区的连锁“沙漠皮肤美黑公司”(Desert Tan Inc.)合伙人兼总经理布莱伦·诺兰德(Bryan Noland)——他的生意伙伴包括阿伦·迪尔(Allen Dear)——和特瑞·克利福德(Terry Clifford)的说法，他的公司成功的关键在于商业计划。

"It's hard to go through uncharted water without a map," he says. "Forty-five percent of business owners don't have a business plan and, truthfully, they can't build a solid foundation without one. Every serious business owner needs one--especially one that is well thought out."

“没有地图就驶向世界简直无法想象”，他说，“45%的企业主都没有商业计划，正因如此，他们的企业根基都不牢靠。每个严肃认真的企业主都需要一份商业计划——尤其是经过深思熟虑的商业计划。”

Briefly, a business plan consists of a company "mission" statement (100 words or less explaining what your company is all about), as well as actual, anticipated and predicted financial information.

简单地说，商业计划包括公司“使命”陈述(100个单词以内，对公司进行解释说明)，以及实际的、预测的和预计的财务信息。

"Go to your local library," says Noland. "It will have books on how to write a business plan. In addition, community colleges in your area may be offering night courses on how to prepare a business plan."

“到当地图书馆”，诺兰德说，“那里有些书讲述的就是如何起草商业计划。此外，当地的社区大学也提供夜间课程，讲授如何起草商业计划书。”

如果你没有时间上夜间课程，现在计算机软件也能分步骤向你介绍商业计划的起草过程。

Noland offers another suggestion.

诺兰德又提供了另一个建议。

"Be sure to revise your business plan on a month-to-month or quarterly basis," he says. "This is wise to do because change is the one thing you can count on when it comes to running your own business."

“一定要按月或者按季度修订商业计划”，他说，“这种做法十分明智，因为到你开始运营企业的时候，情况肯定会发生变化。”

However, what you don't need to revise or improve upon, especially if you already operate a successful single salon, is the way you do business.

但是，一旦你已经开始经营成功的单个美容店了，你不需要修订或者改进的是经营方式。

According to Gary Haw and Richard Guyette, co-owners of Thousand Oaks and Agoura Hills, Calif.,-based chain Tan L.A., if you are thinking of expanding from one to two stores, it is important to remember that one of the reasons your first salon was so successful was because you were there to run it in the first place.

根据总部设在加利福尼亚千棵橡树(Thousand Oaks)和奥格拉山(Agoura Hills)地区的连锁公司“皮肤美黑洛杉矶”(Tan L.A.)共同所有人盖瑞·豪(Gary Haw)和理查德·盖耶特(Richard Guyette)的说法，如果你考虑从一家店扩张到两家店，一定要记住，第一家美容店成功的主要原因是有你在店里亲自经营。

"Everything at our first salon is still the same," says Haw. "We didn't change anything. I think that's important because too many people place too much emphasis on the second salon and they tend to forget about their first one. Keep in mind that your clients are used to having you there. So, when you open your second salon, find the right people to run it and let your new clients develop a rapport with them."

“我们开的第一家店现在还是一如既往”，豪说道，“我们什么都没有改变。我想这是因为很多人过于重视第二家店，从而忽视了第一家。要记住你的客户还是喜欢你在店里的。因此，开第二家美容店的时候，要找到合适的人来经营，让你新客户也熟悉并喜欢他们。”

However, Haw admits that is a lot easier said than done.

但是，豪也承认很多事情说起来容易做起来难。

"One of the challenges of owning a chain is that you want to be at all of the locations, all of the time," he says. "But you have to let go and let the new manager run the salon. Of course, you'll oversee it, but it's important to give him or her an opportunity to do it their way."

“拥有一家连锁店的一大挑战是，老板总是想每个店都照顾到”，他说，“但是一个人是分身乏术的，你不得不放手，让新经理去经营。当然，你可以监管，但是最重要的还是让新经理放手去管。”