Franchise Information

连锁加盟信息

Important Note: The provisions and fees illustrated in this report are only the most common and not a complete listing. Please review the Franchise Disclosure Document (FDD) for all of the provisions and fees related to investing in that specific franchise.

重要的注意事项：本报告仅列举出最普遍的规定和费用，信息并不完整。对于投资于具体连锁加盟业务相关的所有规定和条款的详细信息，请参阅《连锁加盟公开文件》(FDD)。

每一个连锁加盟体系所需的经营资格依连锁加盟授权公司而定。考虑进入商业咨询连锁加盟行业的潜在加盟商需要评估自身资格，看其是否符合该领域的要求。潜在的加盟商也需要决定哪一种连锁加盟与他们自身的经营理念最接近。若已成为加盟商，你需注意在整个过程中保持开放的思想。总会有适合你的连锁加盟业务，即使起初看起来并不合适。

As Sandler Training franchisee Nigel Dunand attests, “Franchising can be a great way to start a business, whether you are looking for executive franchises in areas such as coaching, consultancy and finance, management franchises such as recruitment or care services, or a business in print and design, there is a wide variety of options open.”

桑德勒培训的加盟商奈杰尔·杜南德Nigel Dunand可以证明这一点，“连锁加盟是创业的好方法，无论你是在诸如辅导、咨询和金融之类的领域寻找执行类连锁加盟，在诸如招聘或者维护服务领域寻找管理类连锁加盟，还是在寻找打印和设计业务，都有各种各样的选项供你选择。”

Pre-Opening Process

筹备过程

Investing in any franchise usually involves a discovery process. From the perspective of the prospective franchisee, it is similar to visiting a car dealership when buying a car, or going to an open house when purchasing a home. “[The discovery process includes] the candidate getting to know us – what the business is and what the market looks like in the industry,” says Murphy. The discovery process also allows the franchisor to gauge how serious the prospective franchisee is about getting into business with their brand.

投资任何一种特权经营通常都涉及一个考察过程。从未来加盟商的角度来看，考察过程就像是在买车时参观一家汽车经销商，或者在买房时参加某开放参观日活动。“(考察过程让)意向投资者开始了解我们——这是一家什么样的企业，该企业在该行业内的市场前景如何，”墨菲称。考察过程也能让连锁加盟授权公司评估出意向投资者是否是认真想要加盟他们的品牌。

After the prospective franchisee meets with the franchisor, usually at the franchisor’s headquarters or at a designated franchise outlet, the prospective franchisee will typically get some additional time to review the company’s FDD. Once the prospective franchisee decides that the business is the right match for them, they will sign the franchise agreement, and enter into the training process before opening their franchised business.

未来加盟商在与连锁加盟授权公司见面之后，通常会在连锁加盟授权公司的总部或者指定的连锁加盟网点再花点时间查看该公司的《特权经营公开文件》。一旦确定该业务正好适合自己，未来加盟商便会签订连锁加盟协议，进入正式开始特权经营业务之前的培训过程。

In researching and evaluating potential franchises, there are several factors to consider. Below are some notes on a few of those items that must be considered when investing in a business consulting franchise.

在研究和评估潜在的特权经营项目时，需要考虑几个因素。以下是在投资某项商业咨询特权经营时必须要考虑的一些问题。

所需的首要技能

Here are some of the top skills needed in the business consulting industry, as given by Roger Murphy:

下面列举罗杰·墨菲给出的一些商业咨询行业所需的首要技能：

Willing to learn and follow a system

乐意学习并且密切注意某一体系

Good business skills

好的业务技能

Professional in nature

专业性

Ethical behavior

职业道德

Problem solving

解决问题

Someone who puts clients first

以客户为先

Past Experience

过往经验

If you have expertise in a certain field, taking advantage of it is a wonderful opportunity to use your existing skills to make your business a success. However, if you don’t have experience directly related to the consulting industry that isn’t a problem. While direct experience is an asset, it isn’t a requirement to become a franchisee. Franchisors offer comprehensive training programs and ongoing support that will provide you with everything you need to operate a successful business within the industry.

如果你拥有某项领域的专业知识，那么好好利用这些知识是你获得业务成功的绝佳机会。然而，如果你没有直接与咨询行业相关的经验也不成问题。虽然直接经验是一种资产，但是并非是成为特权经营人的必备条件。特权经营授权者会提供全方位的培训计划和不间断的支持，提供你在该行业经营一家成功的企业所需的一切。

Building Rapport

建立信任

Establishing trust quickly while on the job is critical to having success in the business consulting field. “[Trust] is imperative in our business – you are handling the largest financial asset someone has, or is going to buy,” remarks Murphy. “To develop trust you must have several things in place, including: credibility, a strong reputation, solid referral sources, and good references. This is a relationship driven business and to build trust we showcase that we have relationships with all the professionals that are needed to get deals done. Clients won’t work with us if they don’t feel comfortable confiding in us.”

在工作过程中迅速建立信任对于在商业咨询领域取得成功至关重要。“信任在我们的业务中必不可少——你所处理的是某人所拥有或者即将购买的最大的金融资产，”墨菲称，“为了培养信任，你必须拥有几样恰当的东西，其中包括：公信力、良好的声誉、固定的推介来源和良好的借鉴。这种关系会带动业务。并且为了建立信任，我们要展示出我们与达成交易所需的所有专业人士都有良好的合作关系。如果客户觉得不能信任我们，那么他们也不会愿意跟我们合作。”

Owner Involvement

所有者参与

While there are some franchise industries that allow absentee ownership - a management style where the owner is not required to be present on-site to perform day-to-day operations - the business consulting franchise industry is considerably less accepting of the arrangement. In fact, virtually all business consulting franchises don’t allow the arrangement, meaning 100 percent of a franchise system’s current franchisees are owner/operators. Of course, there are exceptions like ActionCoach that do allow for absentee ownership.

虽然有些特权经营行业允许缺席所有权制度(一种管理模式，所有者无需出现在现场进行日常的业务操作)，但是商业咨询特权经营行业明显不接受这种安排。事实上，几乎所有的商业咨询特权经营都不允许有这样的安排，这意味着特权经营体系目前的特权经营人100%都是所有者和运营者。当然，也有像嬴商教练这样允许缺席所有权制度的例外。

Territory

范围

The territory a franchisee will be granted to run their franchised business will be dependent on a number of factors that commonly include one or a combination of the following: zip code, area business profiles, population density, and/or additional factors. Within this industry, being granted an exclusive or protected territory is uncommon. As a franchisee, you will most likely have to compete with other outlets the franchisor owns, in addition to competitive brands that may or may not be controlled by the franchisor.

特权经营人能够经营的业务范围取决于许多因素，通常包含下列一个或者多个因素：邮编、地区经营概况、人口密度和/或者其他因素。这一行业极少授权独家经营或者受保护的业务。作为一名特权经营人，你多半得跟授权公司拥有的其他加盟店进行竞争，除此之外也必须与可能或者不可能由授权公司控制的竞争品牌相竞争。

Initial Costs

初始成本

The range of investment between franchises can be large due to variations in their business systems and what it requires to execute them. The following charts demonstrate this by comparing initial costs associated with opening one of the 15 example franchises presented below. Initial costs associated with opening a franchise include many items such as the franchise fee, training expenses (such as travel and living expenses, not the actual training courses), real estate purchases (if applicable), additional funds needed for a specified number of months, and more.

由于业务体系的多样性以及经营连锁加盟的不同要求，连锁加盟的投资幅度差异很大。下面的图表对比了加盟15例连锁加盟所需的初始成本，从而证明了这一点。加盟连锁加盟的初始成本包括多项费用，如连锁加盟费、培训费(如出差和生活开支，不是实际的培训课程费)、房地产的购买费用(如存在)、指定月份的额外经费等等。