进进商业本领栏目
(来源:中国物流论坛)
本日Lucky的办公室出现了一个生面容――Kevin Hughes,此人代表美国一家活动产物公司,特地来中国探求加工。联系的加工产物是活动型“磁质石膏护垫”,受伤的活动员包上这种产物上场角逐,即可保护受伤部位,且不故障活动。
现在,我们就来看看两人的会面情况:
L: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons(权衡得失落)with you.
K: Mr. Lucky, we've looked all over Asia for a manufacturer; your company is one of the most suitable.
L: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.K: I hope so. And what might be the basic questions you have?L: First, do you intend to take a position in(投资于……)our company?
K: No, we don't, Mr. Lucky. This is just OEM.(加工制造)
L: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.
K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.
L: At U.S. $1000 a piece, we'll make an average return of just 4百分. That's too great a financial burden for us.
K: I'll check the number later, but what do you propose?L: Here's how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer.(技能让渡)
Lucky在背面的闲谈末了提出签约十年的要求,Kevin会不会理睬呢?如果谜底能反对的话,Lucky又有何计划?他同心专心为公司的长处计划,勉力夺取技能转移的协议,而对方会宁愿出让此项比款项更贵重的资产吗?
请看以下分解:
K: We can't sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.
L: That sounds reasonable. But could you shed some light on(吐露)the size of your orders?
K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.
L: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for increased yearly sales.
K: Mr.Lucky, you've got to give up something to get something.
L: If you're asking us to take such a large gamble(冒险)for just two year's sales, I'm sorry, but you're not in our ballpark(接受的范围).
K: What would it take to keep Pacer interested?L: A three-year guarantee, not two. And a qualilty inspection(质量查抄)tour after one year is fine, but we'd like some of our personnel on the team.K: Acceptable. Anything else?
L: We'd be IT huge capital outlay(本钱支付)for the production process, so we'd like to set up a technology transfer agreement, to help us get off the ground(获得开端提高).
行至此处,闲谈都还算是在IT的氛围下举行,双方各自追求赢利的方案。但针对技能转移这一项,Lucky所提的包管和要求可否消弭Kevin心中的挂念,现在此闲谈能否终露曙光呢?
以下对话即为您发表谜底:
K: If we transferred our technical and research expertise(技能与钻研的专业知识), what would stop you from IT the same product?
L: We'd be willing to sign a commitment. We'll put it in writing(书面包管)that we won't copycat(仿冒)the Sports Cast within five years after ending our contract.
K: Sounds O.K., if it's for any "similar" product. That would give us better protection. But we'd have to interest on a ten year limit.
L: Fine. We have no intention of becoming your competitor.
K: Great. Then let's settle the details of the transfer agreement.
L: We'll need you to send over some key personnel to help us purchase the equipment and train our technical people. How long do you anticipate that will take?
K: A week to put the team together, three weeks to train your people. If so, when do you estimate starting production?
L: Our first production run(一批的临盆)should be one week after our team finishes its training. But I'd like your team to stay a full week after that, to handle any kitches that pop up(处理突发的事变).
K: Can do. Everything seems to be set, Robert. I'll bring in a sample contract tomorrow. If you like, we can sign it then.
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上篇:
特许运营与企业并购的生意成本比较
下篇:
第一次生意就摔了一跤
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