目标市场便是企业决议要进进的市场。企业在对团体市场举行细分之后，要对各细分市场举行评价，然后根据细分市场的市场潜力、竞争状况、本企业本钱前提等多种身分决议把哪一个或哪几个细分市场作为目标市场。通俗而言... / 2011-12-06 / 查看 10 次

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